News Unit: Helen's feedback

/feedback

After pitching my idea to Helen I received some useful tips that I would need to take on board in order to make my idea much more sustainable. I originally felt like I had reached a dead end with my idea as there wasn't much room to have official people to  interview.

 Helen's feedback; 
- I could talk about celebrity culture and the negatives
- The responsibility that comes with being a celebrity
- Rochester students can be of great help
- Could talk about how there isn't really a way to stop it but its about taking responsibility, saying that "it did happen" but is there really a need for it now? - after all, fur is originally used by people who needed it, i.e into the wilderness where they needed it for survival. But clearly it isn't being used for that purpose anymore as it is more glamorised by celebrities now.
- The idea that there isn't really much "re-using going on". Furs are being made for somewhat unwearable fashion pieces that are worn for events but never really seen again by the celebs. 
-There are many designers who promote animal free, cruelty free products; 

  • Stella McCartney
  • Lily Cole
  • Sienna Miller

/my findings

- Reusing

When it comes to reusable fashion, H & M have done a campaign for world recycle week where they promoted the collection of unwanted items of clothing which would then be recycled into new items of clothing without using new materials. With the help from music artist M.I.A they produced a catchy campaign song which was played throughout the H&M stores. Reminding everyone to "regenerate" and "re wear". The spokesperson for the campaign said;  
"If we want to continue enjoying fashion, we have to find a way to make better use of the resources. " - H&M'S HEAD OF SUSTAINABILITY ANNA GEDDA



- Celebrities who advocate animal free products

Stella McCartney: Creates animal free products and recently made fake fur products for people who want the extravagant look but not the death of animals that come with it.


Lucy Watson: Made in chelsea star became the face of an anti fur campaign when she stripped down in order to prove her point. 

Brands that promote;
Fendi, Michael Kors, Jean Paul Gaultier, and Jeremy Scott of Moschino. Rebranded  this holdover from the country club 1950s as young, hip, fashion-forward and even environmentally sustainable.

But each, through representatives, declined requests to address the topic, as did several other prominent designers, fashion editors and even fashion bloggers.
That’s the curious state of fur in 2015: So many people seem happy to sell it and show it, but nobody wants to talk about it.


Who can contribute?:

I found some anti animal cruelty meet ups online:

Even though these meet ups are about veganaism, I still do believe they will have a lot to say about the fur industry.


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